This limited-edition soda flavor was created by AI

September 14, 2023September 14, 2023 Rex Howard

Coca-Cola just launched Coca-Cola Y3000, a beverage the company said is the first flavor co-created with human and artificial intelligence.
Coca-Cola Y3000 is the latest limited-edition flavor to launch under its Coca-Cola Creations platform and the third one to debut this year.
Coca-Cola started the Creations platform in 2022 to highlight the company’s signature beverage while drawing in younger consumers. So far, it has launched seven flavors.
Similar to other beverages released under the Creations platform, the latest AI co-created beverage doesn’t promote or reveal a flavor profile, such as cola, cherry, or vanilla, but rather a mood or experience.
Coca‑Cola said Y3000 had been created using insights taken out of data gathered from consumers who had interacted with the company’s media applications. The visual branding for Y3000 has also been partly created using AI-powered processes that generate imagery.

I grew up on a farm south of Rawson with my Mom, Dad and two brothers. I graduated from Cory-Rawson High School and went on to get an Associate’s Degree from Ohio University and a Bachelor’s Degree from Bowling Green State University.

I grew up on classic country music like Merle Haggard, Chet Atkins, Kenny Rogers and Dottie West . My dad played in a country and western band around this area so I have always been surrounded by country.

During college, I worked at 106.3 in Ottawa and WHIZ in Zanesville. After graduation, I began working full time at WCIT-AM and WLSR -FM in Lima, Ohio. I had the opportunity to work with Easter Streaker, a Lima radio and TV legend.

My career path then took me out of radio for a while and I worked for Enterprise Rent-a-Car as a Branch Manager in Findlay, Lima, Bowing Green and Defiance.

Then, the radio bug came back and bit me again and I started working part time at WKXA. Then, I came on full time and began working on WKXA and 106.3 The Fox. For the past 13 years, I have worked on WKXA during afternoon drive and middays. Most recently, I have been handling the afternoon drive time slot on 106.3 The Fox, assisting The Big Kahuna with programming 106.3 The Fox and assisting with production duties.

I have been married to my wife Kellie for 26 years. We have a 20 year old son who is a sophomore at the University of Toledo and a 6th month of Kitty named Jillie. We live in Findlay and are in the process of remodeling a house for us to move into as soon as it’s done.

I enjoy watching football (Go Bucks!), baseball and golf. I like to read and am currently reading “The Way I Heard it” by Mike Rowe. In the evenings, you can usually find me hanging out at home with my family and listening to music or watching sports.