Reineke Family Dealerships has announced the acquisition of Genthe Honda and Genthe Honda Powersports, of Southgate, Michigan, from the Genthe family.
The stores will be renamed Southgate Honda and Southgate Honda Powersports.
“We are looking forward to serving customers in Southgate and throughout Michigan,” said Alex Reineke, Vice President of Reineke Family Dealerships.
“Our family has been in the automotive business since 1960, and we have built our organization through a commitment to serving the needs of our customers and employees.”
He says the acquisition of Southgate Honda complements Reineke’s current dealership portfolio, while also breaking into new territory with the Honda Powersports franchise.
“The Genthe Family is pleased to pass along Genthe Honda Powersports and Genthe Honda to another family-owned and operated business,” said Emily May, of Genthe Honda and Genthe Honda Powersports.
“We know they will operate the business in a way that not only helps the customers, but also will treat their employees with respect and with a vision for their future growth.”
Both franchises will operate at their current locations.
Southgate Honda new vehicle sales, parts and service will remain at 15100 Eureka Road, with used vehicle operations at 14801 Dix Toledo Rd.
Southgate Honda Powersports sales, parts and service will remain at 15150 Eureka Road.
A customer appreciation event/open house is being planned and the date will be announced in the near future.